Dj City recently talked to DJ White Shadow about his role with the W hotel brand and his thoughts on the Billboard partnership. He talks about the “Next Up” campaign initiative, “Next Up” is a new program featuring up-and-coming artists from Billboard’s Real-Time Emerging Artist Chart.
When discussing “Next UP” DJ White Shadow stated “We’re really committed to finding out what’s new and what the next thing is,” says Shadow. “I want to figure out a way we can impact music, take it as far as we possibly can and partner up with the right people.”
Via: Djcity.com